We ourselves started out as a small niche brand. We were not afraid of anything and could not do anything. Except for one thing: we were great at generating ideas.
We wanted to be called something like “Turmeric” or “Garlic” or even “Slippers”. But none of those names would sound cool in 10 years, when we would be announced from the stage as the coolest creative agency in the world. Then we refreshed our memory of Carnovsky’s light installation that inspired us, and it was called RGB. So we took this name as our own.