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Country complex Lake Park is a symbiosis of comfort, premium service and beautiful nature. The client asked us to save his brand from irrelevance. Make it modern, update the logo, identity and corporate style.
Taking into account current trends, the nature of the brand, its values and overall concept, we decided to follow the path of simplification, aesthetics and meanings.
Despite the logo itself, we have proposed a color palette with primary and secondary colors that can be used in communication. They perfectly reflect the nobility, coziness and premium level of the complex. Additionally, they associate with nature, relaxation and peace - everything that is needed for a recreation complex outside the city.
When implementing designs into mockups, we do not follow a standard set of visualizations, but focus on our clients individually, creating those items that will be useful and most relevant to their brands.
Thus, for example, for the suburban complex, these were robes, cups, aroma diffusers, candles, etc. That is, everything with which the guests interact during their stay in the complex.
Another point is a visual guide for social networks, where we have created designs and examples of how to use the corporate style in online communication.
It is important for us that after our cooperation the client leaves not only with an updated brand, but also with a clear understanding of "what to do with it next". Therefore, we do everything possible to be on the same page with the customer at all stages of our cooperation.
