On December 14, 2019, we held a high-profile event in honor of the opening of the renovated NEO PLAZA shopping and entertainment center. Several thousand guests, hundreds of neons, a unique photo zone at the entrance with stormtroopers, an interactive competition with Oleksii Durniev among the "jury", a performance of the Mozgi group and Ivan Navi, a prize check for 50 000 UAH. It was a very eventful and memorable event for the city. “NEO PLAZA” is like a technological entertainment metropolis with a total area of 24 700 m². A space of new generation, a unique place for the modern life of Dnipro. In 2018, the owners of the former "Materik" shopping and entertainment center and the current "NEO PLAZA" decided to change everything. And they started with the right direction: they addressed RGB Idea Group. We have already mentioned about how we worked with the NEO PLAZA brand. The place has become the epicenter of innovation, technology, great shopping and entertainment for the city. Here nothing reminds of the past, everything here tells about the future. The official opening event was also supposed to be “Wow!”. This is how we invented it, and this is how we implemented it. Lots of bright lights, neon lights, laser show, space attributes, stormtrooper animators and the general atmosphere did their job.
We set a stage with a unique screen, arranged an interactive broadcast on the largest media facade of the city, filmed and showed a space video with a voice from the future. And Illia Lutsenko, the host of the NLO TV channel, filmed the NEO check-in throughout the event. The bright finale of this evening was the performance of the exciting group MOZGI and Ivan Navi in neon and rays.
Throughout the event, guests could take part in the competition for the best advertising video. To participate in this competition, guests had to shoot an advertising video with a corporate jingle, which our agency created specifically for this event. At the end of the evening Oleksii Durniev commented on the videos, joked and, of course, helped to choose the winner, and all this on the air. The prize was the IPhone 11 Pro and a check for 1000 UAH for dinner at the food court. There were no losers in this competition - everyone who took an active part in this competition was waiting for a gift - a branded phone case, a branded T-shirt or a sweatshirt with the Neo Plaza logo.
But these are not all gifts for guests. The main prize - a shopping check for 50 000 UAH could be won by one lucky person after making a purchase for 400 UAH and more in any store of the Neo Plaza shopping and entertainment center.
We are sure that the key to a great event is a clear concept. Style, tone of voice of the company, openness to experimentation. Here we have a perfect puzzle.
For "NEO PLAZA" we did both full branding and the official opening party. We wanted to surprise the city, wanted to give it something radically new, fresh, “alive”, create a space where people would like to come without a reason. We believe we succeeded.
Such activities are not costs, but investments. In reputation and in name. We saw the happy faces of the guests, enthusiastic teenagers, surprised adults and dancing children. This says one thing — we did everything right.